Swiss made replica Rolex are sticklers when it comes to change. They favour the five-and-out mentality over Hail Mary overhauls (sorry, American Football reference). The incremental modifications they make each year are highly discussed in-house, with the subtle revisions made with extreme caution and care. The Submariner watch has never surpassed 40mm in diameter, but clearly Rolex felt the marketplace would be open to the slightly larger diameter. While it really does not enlarge the watch by much lug to lug (if at all), the immediate outcry within the watch enthusiast community was that the change was absolute heresy – with only collectors with larger wrists praising the change. Nevertheless, as we all know, the new watches are just as in demand as their discontinued counterparts, and this is likely to remain the case for the foreseeable future.
AAA quality replica Omega is another brand that tries to play nice with the mass marketplace. Their Seamaster watches have enjoyed great success at 41mm/42mm diameters with the 36mm now discontinued. If they felt the watches needed to be tamed in size to increase sales, believe me they would be the first to do it, but it is clear that (at least for now) people seem to prefer the presence of the larger modern sizing.